Digital Branding 101
Admission
- $25.00
Description
Wednesday, November 11, 2020
10:00am - 11:30am - Webinar (BigBlueButton Web Conferencing)
Virtual Training: $25
About this session: With the onset of remote work and virtual events, a strong digital brand has become even more crucial for attracting donors, increasing awareness and creating relationships. In this webinar, we will review the who, what and why of branding and how to use digital touchpoints effectively. You’ll leave with actionable steps to help you create a consistent, engaging and mission-focused digital presence. Worksheets and a resource list will be provided.
Who Should Participate: All Staff
About the Presenter: Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. Through her strategic design approach, she helps organizations make authentic connections and attract donors and supporters.
Lidia is also a blogger and speaker and leads workshops on branding and creative marketing for nonprofits. She is active in the nonprofit community, currently serving on the board of directors for Association of Consultants to Nonprofits (ACN) as liaison to the Marketing & Communications Committee, as well as on committees for Association Forum and the American Marketing Association (AMA). Lidia Varesco Design will celebrate 20 years in business this November (2020).
@lsvdesign (Facebook, Twitter, Instagram, Medium)
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