Marketing Plan Brush-Up

Wednesday, March 16, 2016, 9 a.m. - Noon

Hosted at North Park University, Chicago, IL

Half-Day Workshop: $90

Thank you for your interest. Registration for this workshop is now closed.

About this Session:

Marketing your organization is more effective with a roadmap: one that engages your stakeholders and moves them toward action. This workshop is designed for anyone who is interested in either writing or updating an existing marketing plan. Learn how to make your marketing plan an actionable extension of your strategic plan. Participants will write a measurable objective, view the state of their organization through the lens of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, identify target audiences, and create a communications calendar to bring those audiences closer to the mission. Walk away with the basics of a plan and tools to implement that plan. Bring your strategic and/or marketing plans if they are available.

Who Should Participate: Executive directors and marketing staff

About the Presenter: Jacqueline Babb is a faculty member at the School of Business and Nonproift Management at North Park University and Oakton Community College. She teaches classes in marketing and communications to students at the undergraduate and graduate level.
 Jacqueline is the faculty advisor for the North Park University Nonprofit Leadership Club and the campus executive director for the Nonprofit Leadership Alliance. She is a Certified Nonprofit Professional.  

When she is not in the classroom, Jacqueline provides marketing consulting services to nonprofit organizations and serves as a speaker on marketing topics. Jacqueline is an active volunteer and board member for nonprofit organizations in the Chicago area. She is published and quoted in industry publications and serves as a professional textbook reviewer. Jacqueline co-authored the textbook, “Crafting Your Message: Practical Lessons in Management Communications,” which will be published in December 2015.

Jacqueline earned a bachelor’s degree from the University of Illinois at Urbana-Champaign and a master's degree in integrated marketing communications from Northwestern University.