Creating Well Crafted Appeals and Engaging Your Annual Fund Donors
Admission
- $72.00
Summary
This series is designed for development staff at small to medium sized organizations. You may choose to attend 1 or all of the sessions! For the best value, attend all sessions.
REMINDER: When finalizing your order use appropriate discount code listed below:
Ordering 2 workshops use code FUND2
Ordering 3 workshops use code FUND3
Ordering 4 workshops use FUND4
REMINDER: When finalizing your order use appropriate discount code listed below:
Ordering 2 workshops use code FUND2
Ordering 3 workshops use code FUND3
Ordering 4 workshops use FUND4
Description
REGISTRATION FOR THIS EVENT HAS ENDED
Wednesday, October 13, 2021
9am - Noon - Workshop - Virtual
Half-Day Workshop: $72
About this session: Learn some of the tricks and tips behind crafting appeals (print and electronic) to engage your annual fund donors—namely individual givers between $1.00-1,000. Participants will explore annual fund revenue goal setting, donor segmentation and tracking, and key components of appeal letters. The workshop will include appeal letter analysis, as well as provide time for participants to hone, refine, and plan their own appeal letters/annual fund engagement in advance of the 2021 holiday giving season.
Learning Objectives:
1. Grow your knowledge of Annual Fund donor planning, analysis, and segmentation
2. Finesse your appeal letter writing, packaging, and formatting to better engage your donors.
3. Analyze appeal letters and plan/refine your organization's annual fund efforts.
Who Should Participate: Development staff at small to medium-sized nonprofit organizations
About the Presenter: Sidney C. 
Freitag-Fey, MA, CFRE, Director of Development and Marketing, Delta Institute
Sidney (Sid) has more than 15 years of resource development experience with expertise in individual giving (annual fund, major gifts, and planned giving); board relations and recruitment; grant writing and prospecting; corporate sponsorship; event planning fundraising strategy; and marketing. Currently he is the director of development and marketing for Delta Institute, a $4M 501c3 that works with communities throughout the Midwest to solve environmental and economic needs. Sid previously served as development director for a small regenerative farming and food safety nonprofit, a gifts officer for Heartland Alliance for Human Rights & Human Needs, and in steadily increasing development roles for multiple Chicago-based social service agencies since 2006. He is also a Returned Peace Corps Volunteer who served in Mongolia; was adjunct faculty at Loyola University Chicago; and has been a presenter for the Axelson Center since 2014. He is a Certified Fundraising Executive (CFRE), and a member of the Association ofFundraising Professionals and the Chicago Area Peace Corps
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